A digital marketer, more or less, keeps thinking about the new and updated trends in digital marketing. Holding a cup of coffee, going on a casual walk, or even when one is about to sleep, one must give it a shot, to think about all the latest digital marketing trends and how to keep pace with them?
Digital marketing trends change every year grounding and establishing the future of digital marketing. Every new year there is a 360-angle shift in the digital market which compels businesses to change or mold their strategy.
These 8 Surprising Digital Marketing Trends you must know in 2022 is all about exploring new, trending, and updated digital marketing trends. So, without any further delay, let’s begin.
8 Surprising Digital Marketing Trends you must know
1. Short videos
Tiktok has shifted the focus of social media away from mere posting pictures and status updates. Now, short yet meaningful videos are widely-accepted and engage more netizens. And this remains the reason why Instagram has released a reel option on their application while YouTube has also introduced shorts to gain a large audience.
Videos are considered more real and valuable to consumers now. A short, lively, and meaningful video also saves the time of both consumers and businesses.
So, if you are the one who’s interested in speed-up or pace-up the value of your business, start making people enticed and engaged through short videos.
For example, the usage of Tiktok has increased as it offers a befitting platform that can promote one’s brand value.
According to the data collected by Sensor Tower, Tiktok was the top-earning non-game app in 2021 with more than $110 million spent by users. So, it tells how important it is to add TikTok to one’s digital marketing tactics.
2. Asks customers to engage actively
The world is full of brands, a similar brand that you might start selling? So, what should make a difference here? A customer review? Yes, but how?
When a consumer tends to choose your business there must be some reasons behind it, ask your clients to reveal that reason. if anything, this will give your potential clients a major yes to shop from you or to avail of your service.
Moreover, it is counted as one of the key points in digital marketing trends.
A short video or a properly written review is why out of various options, they choose your service.
A real and definite story. Besides actively engaging customers, the businesses should also tell the stories of their motion, visions, and more importantly a story of the product itself.
Furthermore, it might not end in getting you a direct sale, but it would put your business image in the mind and focus of the consumers, which is one of the key points to excel.
“Storytelling is the new way of marketing. It won’t sell directly, but it will make your customers think, “Damn, maybe I should try this out.”
– Edgaras Katinas, Better Marketing via Medium
3. Al strategy
Using Artificial intelligence (Al) in digital marketing is one of the top trends these days. Al, in simplest terms, is the usage of robots or digital computers to carry out intellectual tasks. Al robots can perform human efficiency such as task completion, problem-solving, and so on.
On the other hand, many businesses use Al as a supporting tool, with not the aim of replacing human resources altogether.
The usage of Al has now become important and vital that to keep pace with the ongoing digital marketing trends one must have the knowledge and master the usage of Artificial intelligence.
There are various uses of Al in the business. For example, Machine learning, Cyber security, Customer relationship management, internet data research, and so on.
Machine learning is used often in systems that capture vast amounts of data. The data which is stored in a smart energy management system then goes through the machine-learning algorithms, providing a better and clear understanding to the company’s decision-makers about energy usage and maintenance demands.
Similarly, Al can suspect the cyber attack, protecting the security of one’s company, helps in maintaining customer relationships using extensive and difficult software, and assisting businesses in determining the shift of behavior and attitude in people’s research patterns.
According to a PwC survey from over 1,000 U.S.-based companies, 52% have accelerated their AI adoption plans and one of the best benefits is t create content from Jasper using the Al technique.
4. Focus on the audience
This one point, focus on the audience, has always remained so important throughout the history of digital marketing trends. It is so because it allows you to retain your customers, and it assures that a consumer or customer will come to you whenever they will be in need of something.
To develop a loyal customer and then retain it both requires various skills and smart strategies. Be in contact with customers, and keep making them realize that you are their best and loyal friends in a world full of scams.
Change your campaign style monthly or yearly and be mindful of how many sales accounts will pop up in a minute or two and build a strategy for why your business should cut through the noise.
5. Voice search Optimization
Voice search optimization is going to be one of the highly-celebrated digital marketing trends in the year 2022. For now, it might not be that popular but gradually it will be one of the key trends in the world of digital marketing.
There are several reasons why customers are shifting their thoughts on voice search. Firstly, it is easy and fun as well, less time-consuming, and more engaging. Secondly, Google has updated its voice search which has made it easy for people to carry out their consequential and other tasks, including purchasing.
Also, it is predicted that by the end of 2022, most purchases would be done through voice search. So, it’s so essential for a digital marketer to add up a voice search button to make their customers’ lives easy and smooth.
According to Walker Sands, “food and grocery” ranks highest on the list (at 21%) of what consumers have purchased via a voice-controlled device, followed by Consumer Packaged Goods (CPG) at 16%.
A company like Walmart and Amazon are leading in this feature as they have incorporated that voice-search and order technique for the ease of their customers.
Last, but not least, personalization is yet another factor that is expected to take the digital world by storm. Many researchers have revealed that customers will mainly prefer to work or buy from a business that provides personalization.
So, if you want to surpass your competitors you must work on personalizing email, content, products, and so on.
The best example to understand the power of personalization is to look at how Netflix and Amazon have personalized movie recommendations for each of their users.
According to research by Instapage,
- 63% of consumers are annoyed with the fact that brands repeatedly keep blasting generic advertising messages.
- 80% of consumers say they are more likely to do business with a company if it offers them personalized experiences.
- 90% of consumers claim that they find personalization appealing.
7. Social messaging apps
Well, usage of social media is not limited to only texting your friends or video calling them. To engage customers, perfect usage of social media applications is mandatory.
For example, according to research by Meta, over 56% of global messaging app users say they have messaged brands to get more information in all stages of the buyer’s journey.
So, Enhancing your social media marketing, you need to build customers through your social media apps – messaging apps to be precise. It also helps you to boost sales and to involve people in events.
8. Conversational Marketing
Instant and highly-effective communication is one of the focal and active points in the world of digital marketing. With all the talks of chatbots, it has become evident that marketing has become conversational.
According to the survey, when a consumer contact a brand 82% of them want an immediate response. Conversational marketing facilitates a personal, instant connection between marketers and customers.
It has channels that allow a marketer to contact a customer on their basis – on the devices, platforms, and time schedules that suit the customer best.
David Cancel, founder, and CEO of Drift explains: “Today’s buyers expect to find what they’re looking for now, not later….[And in] the way people prefer to communicate.” Moreover, Drift has found that 41.3% of consumers use conversational marketing for a purchase.
Chatbots, Personalized videos, Personalized emails, and Virtual selling assistants are some of the means that a company uses to extract conversational purchases.
Digital Marketing Trends – Final Words
On a whole, we represented you with top-notch and highly entertained digital marketing trends that would help you to stay relevant with the changing world of digital marketing.
Moreover, these digital trends will allow you to deliver the best to your clients, because a happy and satisfied client is what brings a digital marketer peace, success, and happiness.