digital marketing vs social media marketing

Digital Marketing Vs Social Media Marketing – Which is Better?


Marketing is crucial for businesses as it helps drive sales and brand recognition, allowing them to reach potential customers who may find value in their products and ultimately become loyal supporters of the brand. An effective marketing strategy incorporates the use of modern graphics and advertising techniques, to carry out digital marketing vs social media marketing initiatives.


With the increasing use of technology and the growing number of website visitors, online interactions, and smartphone app downloads, the demand for digital and social media marketing is expected to keep rising. This article provides a comparison between digital marketing and social media marketing, highlighting the key differences between the two.



What Is Digital Marketing?

While digital marketing and social media marketing are often used interchangeably by marketing professionals and business owners, digital marketing encompasses a broader range of strategies and usually includes social media marketing within its scope.


Digital marketing allows for targeted promotion of a company’s products or services, enabling businesses to achieve specific goals such as increased sales or brand awareness among a larger audience.


Some examples of strategies employed in digital marketing are:

  • Search engine optimization (SEO)
  • Social media marketing
  • Pay-per-click (PPC) advertisements
  • Content marketing
  • Email marketing
  • Web design and development


Digital marketing allows you to boost your online presence and expand your reach within your desired audience through various platforms such as search engines, websites, emails, etc.



What Is Social Media Marketing?

Social media marketing involves using social media networks to connect with and captivate your desired audience, while also promoting and advertising your brand, products, and services.


It is crucial to acknowledge that social media marketing is a component within the broader scope of digital marketing. Many people involved in the field of digital marketing, as well as agencies specializing in this area. It employs social media marketing techniques as a means to enhance brand visibility, reach a larger audience, and advertise their products and services effectively on various social media platforms.



Digital Marketing vs Social Media Marketing

Some of the major differences between digital marketing vs and social media marketing are as follows:

  • Preferred channels

The options for digital marketing channels are much more extensive compared to what is available in social media marketing. Social media marketing is constrained within popular social networks that constantly evolve in terms of user preferences, available features, and dominant demographics. Digital marketing includes a range of communication and promotional platforms, such as email, websites, mobile applications, and text messaging.

  • Intended purpose

One major difference between digital marketing and social media marketing lies in their respective objectives. Both digital marketing vs social media marketing aim to boost sales and profit for a business, but overall, digital marketing is generally more effective in achieving this objective than relying solely on social media marketing. 

Some of the objectives in the field of digital marketing are:

  1. Creating brand recognition by strategically using advertisements and relevant content.
  2. Creating products and services that enhance consumers’ lifestyles makes them more inclined to engage with and be drawn to your offerings.
  3. Effectively advertising a company’s products or services by strategically placing content on different platforms.
  4. Establishing the business as an industry authority by utilizing search engine ads and informative online content, resulting in increased sales.

Social media marketing has several key objectives, including:

  1. Obtaining loyalty and trust from customers by delivering exceptional customer service, which involves prompt responses and genuine interactions.
  2. Creating and sharing engaging content to encourage the audience to purchase the brand’s product or service.
  3. Establishing a strong positive image of a company or product
  4. Differentiating themselves from their competitors.
  5. Providing the audience with increased access through various types of content to increase their access to the brand.
  • Conversion rates

At times, the benefit gained from marketing activities is not easily measurable in terms of return on investment (ROI). Marketers need to develop a sales funnel that allows them to precisely evaluate the return on investment (ROI) and gauge the effectiveness of their strategies. On the whole, digital marketing is more convenient for tracking ROI and collecting data compared to social media. 

  • Online efforts

Although social media marketing occurs only online, digital marketing can include both online and offline activities. For instance, when a restaurant employs a digital sign situated outside their premises to promote their daily specials, they are still actively involved in digital marketing.

  • Target audience

There is usually a similarity between the people who pay attention to a brand’s content on social media and those who engage with its digital content. However, there may also be audience members who only interact with a brand on specific channels. There are numerous distinct social media platforms available. One platform may gain popularity for delivering news and staying up-to-date with current events. Another serves as a means for friends and family members to stay connected. 



Which Is Better: Digital Marketing Vs Social Media Marketing?

If you’re still comparing digital marketing vs social media marketing, keep in mind that social media marketing is only one aspect of digital marketing. Depending on your company’s objectives, both people can contribute something valuable to your campaign. Digital marketing has been in existence for many years and it is here to stay.


Social media has emerged as a vital marketing tool for countless businesses, despite its relatively new inception. In general, it is not better for brands or companies to solely rely on social media marketing, yet it should remain an integral aspect of their strategy. In an ideal scenario, your social and other digital campaigns work together to effectively target the maximum number of potential customers.



Final Words

Understanding the role of social media in your digital marketing strategy can help you develop a plan that enables your customers to actively interact with your brand across digital and social platforms. This article highlights the major aspects of digital marketing vs social media marketing and  describing their differences and focusing on how both are important for your business.


Techbuzz is highly experienced in providing unparalleled services in the fields of Digital Marketing and Social Media Marketing. With a group of skilled professionals, we use advanced methods to enhance online visibility, increase brand recognition, and effectively connect with target audiences. 




What is the main difference between Digital Marketing and Social Media Marketing?

Digital marketing covers a wider range of online marketing approaches, such as search engine optimization and email marketing, whereas social media marketing concentrates exclusively on utilizing social media platforms to publicize products or services.

Are Digital Marketing and Social Media Marketing interchangeable terms?

No, although they are separate approaches, they are still linked. Digital marketing covers a range of online marketing strategies; meanwhile, social media marketing specifically targets social media platforms as part of the broader realm of digital marketing.

Which is more effective for my business, Digital Marketing or Social Media Marketing?

The success of the results relies on the objectives you set and the specific audience you aim to reach. Digital marketing provides a vast outreach and a variety of strategies, whereas social media marketing focuses on attracting targeted audiences and fostering brand loyalty. Integrating both approaches often yields the best outcomes.



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